Zach Edwards
Senior Threat Researcher
Zach Edwards has been a digital strategist, developer, founder, product manager, data architect, and everything in between for the last 16+ years. He got his start with 15 months on the digital team for President Obama’s 2007 campaign, worked on behalf of NYC Mayor Bloomberg, directed digital strategy for Houston Mayor Bill White’s 2010 gubernatorial campaign, and worked on dozens of other state, federal, and international political campaigns and research efforts.
As the founder and co-founder of half a dozen companies in the big/open data industries, Zach established Victory Medium, a boutique analytics, strategy, and optimization firm. He has worked on a couple of dozen product launches, sent tens of millions of emails, and directly optimized several million in ad spend. Previously, he led the digital strategy for two NY Times best-selling book campaigns, two documentary film launches, and led a CEO-turnaround for the 47-year-old Bodhi Tree bookstore.
His clients have included The Food Revolution Network, Healthcare.com, Pavlok, The Coolest Cooler, Well.org, The Texas Beer Company, Foundr Magazine, Bodhi Tree, The Foundation for Innovation in Medicine, ContactUs.com, Peaceful Media, The Morrison Center, and other one-off campaigns and short-term analytics projects.
